Smaller Is Bigger
Car buyers are thinking small.
Auto sales in the U.S. during the last three months have been down, except for the smaller, cheaper and not-so-thirsty cars, with starting prices from $12,000 to $14,000, according to Autodata.
The Toyota Yaris led sales with a 70% increase, Honda’s Fit sales were up 61%, and Kia’s Spectra saw a 41% increase in sales. While the percentages are impressive, the number of cars sold is not large.
15,651 Honda Fit’s were sold in the first quarter, and Toyota moved 30,377 Yaris models in the same period. Sales leader was the Ford Focus, when 49,070 cars drove off the salesroom floor, closely followed by over 48,000 Chevrolet Cobalt sales.
Take a look at some of the top-selling smaller cars this year.
The figures are comparisons with 2007 sales figures for the same period and represent the only bright spot in U.S. auto sales so far this year.