This year’s auto show was a clash of environmental responsibility with traditional automotive manufacturing.
Rick Wagoner, Chairman and CEO of General Motors, told a group of us that we have two basic choices: use oil until the oil’s gone, or start working on alternatives now and avoid a drastic and potentially unpleasant switch.
While producers are still putting out large, gas-driven vehicles with relatively low fuel economy, the major players are inching toward alternatives and pursuing new technology as rapidly as they say they can. The green theme was so pervasive that some have dubbed 2008 the ‘green year for auto manufacturing’.
Consumers are playing a major role in the transition, at least according to industry representatives, by demanding improved fuel economy and more choice in the realm of ‘environmentally responsible’ vehicles. But despite the show’s green theme, recycling was nowhere to be seen. It also appears that sustainable sourcing of auto parts, and cradle-to-cradle car design have a long way to go.
But again, we’re talking about the greening of a individual transportation, which I’ve said before is the most difficult of personal sustainability issues to address. At least we’re getting somewhere.
Keep your eyes out for new technology that’s really going to make a dent in petroleum usage, like GM’s Chevy Volt, or Coskata’s new ethanol production method.
Here are all the posts from the 2008 North American International Auto Show:
How to Get Infinity MPG: Fisker’s Eco-Chic Karma vs Chevy Volt
GM’s Grand Plan For Solving America’s Oil Dependence
A Conversation With Bob Lutz: Vice Chairman of General Motors
More About the Coskata Process
Chevy Volt: Where Is GM’s Electric Car?
GM Unveils The E85 ‘Green Hummer’
GM Announces Biofuel Partnership: Cheap, Green Ethanol?
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About Clayton
Really nice job covering the show, Clayton! I’ve had similar feelings about my own trips to cover auto shows: the industry is in the process of “getting it,” but they’ve still got a ways to go. But, there are also people in these companies that know that: fuel efficiency is incredibly important, as is moving away from oil. The next step is changing the design paradigm… if that happens, we can see major steps forward.
Really nice job covering the show, Clayton! I’ve had similar feelings about my own trips to cover auto shows: the industry is in the process of “getting it,” but they’ve still got a ways to go. But, there are also people in these companies that know that: fuel efficiency is incredibly important, as is moving away from oil. The next step is changing the design paradigm… if that happens, we can see major steps forward.